When you are ready to choose a name there will be a difficult decision: should .com, .org, or .net be used? Let’s discuss this decision and how it will impact your site.
What is it?
.com, .org, .net, .mil, and .edu, are Top Level Domains (TLD). Domain names are addresses for websites in a string format that humans can understand and remember. To organize website addresses the designers of the internet create several levels to a domain name. The TLD sits at the top of the organizational structure as the name implies. It supposed to indicate in general what the site is about. Check out Margaret Rouse’s post for more in depth explanation on TLDs.
Does A TLD impact a website’s Speed
Theoretically there is no technical difference in how traffic is treated for the different TLDs. But some internet service providers will slow down or even block content from some TLDs because of the reputation of a TLD. Remember that TLDs provide some idea about the content on your site. Based on those assumptions you could gain a reputation by association.
Search Engine Optimization
As Matt Sothern explains in his post about the new Top Level Domains, there is still no advantage to using the new TLDs beyond .com, .net, and .org. Additionally Search Engines will also have a bias about some TLDs based on reputation or even a lack of traffic to them. There is no advantage to them and there may be some harm form being the first to use a new TLD.
Most visitors will default to .com – it was the original TLD. If you are forced to use something other than .com, .net and .org are perfectly fine but you have a new problem – marketing. In all of your content and during every encounter you must emphasize the TLD. If you do not emphasize the difference visitors will assume .com.
Here is what we recommend for new domains:
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