Video is a great way to help engage with your audience, explain complex things and can save you time. Video can also be used to show “behind the scenes” of your company, show new products, give visual testimonials, etc. Videos are shared 12 times more than links and text posts. If you have a smart phone or DSLR camera you are ready to start making your first video.
Below are some tips to get you started.
1) Decide where to host your video – Once you create your video you have to find a place to host it. YouTube is a good option because it is free and you can use it to create your channel. This has the added benefit of educating your audience about your products and services for free. However, this also means that you are giving up control of the video. You are placing it on rented land. If you want to use a paid solution Vimeo, PointAcross and Wistia are some paid options that give you full control of your video.
2) Embed the video in your email – You could provide a link in your email. However, you will create more engagement with your audience if you embed the video to allow them to see the picture placeholder for the video. If you are using Constant Contact you can easily add a YouTube video in your next email by simply clicking the video button and copying and pasting a link to your video.
3) Place a call to action – Tell people why you want them to watch the video. For example, are you looking for feedback on a new product? Or are you a non-profit using the video as a way to let your donor know how you are changing the world? Remember to also place a call to action at the end of the video telling them what to do next. Consider asking your audience to sign up for your email list.
4) Keep the video short – Statistically engagement drops significantly after two minutes. If you know your video is going to take longer than two minutes consider creating a series of videos on the topic you have in mind. For example, try six-one minute videos or three-two minute videos
5) Measure Your Results – Use the analytics provided by the company you choose to host your video to see the level of engagement with your video. This could include how many visitors watched the video, how much of the video did they watch, or if they clicked links in the video. This will help you determine what content your audience likes and how long they engage with each video.
Latest posts by Becky Deitenbeck (see all)
- 6 Tips for Better Survey Questions - May 7, 2015
- Video Tip – Using Color Cop for Matching ExactWebsite Color Codes - May 6, 2015
- Video Tip – Customize the Welcome Email in Constant Contact - April 29, 2015