Google announced that beginning April 21, 2015 your position in search results will be impacted by the mobile-friendliness of your site. In other words, how well does your site work on mobile devices.
This is not a surprise considering that mobile traffic continues to grow and is expected to surpass desktop traffic this year. Google is now providing a much expected shove in the direction of mobile. Despite the growth in mobile traffic many sites are still not optimized for search. They may require extra scrolling, or take a long time to load, or require apps or software to view the site that is not available on the mobile device. Google want to serve pages that provide a smooth experience on both desktop and mobile devices. To this end they are leveraging their powerful Results Page to force sites to conform.
This change will not reduce the number of factors that Google considers when ranking your pages for search results. This will increase the requirements of a site to meet both desktop and mobile standards in addition to the items Google previously evaluated. Search results provided on both mobile and desktop will be impacted.
There are several tools to help you test your site and guide you to get your site ready for the change:
- Google has an easy tool to test you site now for mobile friendliness.
- Google Webmaster Tool provides very valuable insights for your website including mobile usability.
- We provide help with website evaluation and SEO needs.
- Online classes are available to get started in the right direction.
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