Email is one of the most powerful and effective platforms to reach an audience today. You can use your list to market new products or services. You can use your list to communicate to a like minded audience who is interested in learning from you. Email can be used by non profit firms just as effectively as for profit. No matter the purpose of your communication email today is the most effective.
The hard part is collecting the emails from people that are truly interested in your communications. The best source is from the visitors to your website. When visitors to your website voluntarily provide you their name and email address they provide to you a signal that they are interested in what you have to offer.
The first step in collecting a visitor’s email is to ask. The second step is to provide them with a tool to send you their email. This is simple functionality that anyone can add to their website in less than 10 minutes using any number of popular technologies available. Some of these tools are free, others charge a premium. All are proven to provide the functionality needed.
This is the start of a series that will look at several popular tools that allows you to ask for and collect email addresses from visitors to your WordPress based website. The goal of this series is to provide a technical reference for setting up these tools. Future articles will be used to examine how to curate an email list and how to communicate to an audience through email.
For now, here is the series on how to set up email collection on your website.
Part 3: Using Constant Contact to collect emails on your website (Coming soon)
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