When a visitor only has the option to sign up for one email list you risk completely loosing the contact if they unsubscribe. Allowing the visitor to sign up for multiple lists allows them to unsubscribe from one list at a time and remain as a contact within your email mar
Google announced that beginning April 21, 2015 your position in search results will be impacted by the mobile-friendliness of your site. In other words, how well does your site work on mobile devices. This is not a surprise considering that mobile traffic continues to grow and is exp
Google Analytics allows us to add annotations to the data so that we can have a reference in the future for changes and launches that caused spikes and valleys in our data. This video shows how to quickly add an annotation in Google Analytics.
You spend your valuable time and energy creating your newsletter and sending it to your permission based email list. You feel like you are engaging with your audience. Yet, your open rate has flat lined or isn’t event close to your industry average. You may wonder what the average i