Many businesses focus on providing discounts only to new customers. Yet, loyal customers have a high lifetime value and are often the ones who are referring your business to others. Even if you have a limited budget, there are small things you can do. Often times it is the small thing
Image Search Optimization is important for visually based businesses like real estate or artists. Optimizing your images may give you an advantage in the world of search over your competition. When website owners think about Search Engine Optimization (SEO) they think about having the
According to the textbook Marketing Metrics, you have a 60-70 percent chance of getting a repeat customer to buy your product or service whereas only a 5-20 percent chance exists for getting a new customer to buy your product or service. Far too often, business owners spend most of th
This video tip will show you how to add a document link in Constant Contact in your email campaigns. You can add a variety of different types of documents such as Microsoft Word, Microsoft Excel, or Microsoft PowerPoint. Learn why PDF is the preferred document type.
According to Experian, over fifty-three percent of total email is opened on mobile devices. Given this trend, it is important to use larger font in your email campaigns. The key is to never send the entire article. Write brief excerpts and then include a link to the rest of the articl