The start of a new year is a great time to re-evaluate your website. All of 2014’s statistics provides you with perspective to create the goals for 2015. After the goals are defined now is the time to evaluate your website in light of the future and with perspective from the past.
As you ponder your changes here are some tips to keep in mind:
1. Add a call to action button. When visitors arrive they want to be told what to do next. Most designers try to accomplish this with colors, graphics and navigation. Cut to the chase and add a call to action button. Some call to action examples include “check out our store”, or “subscribe to our newsletter”, or “Tell us what you think”
2. Place the most important content ‘above the fold’. Prime real estate on a web site is the area visible to the visitor without having to scroll. The best interface design incorporates all the material the visitor can see without scrolling is considered ‘above the fold’. Websites should have their title, slogan, call to action, and navigation bar ‘above the fold’.
3. Do not overuse graphics. A picture is worth a thousand words, until it is on a website, then it is worth about 3 second of load time. If you page fails to load in a few second they will assume the site is broken and move on to another site. The few graphics on a page the faster the page will load.
4. Incorporate a responsive web design. Responsive merely means the website understands if the visitor is on a computer, a tablet, or a phone and renders a well designed site based on the size of the screen. If the website fails to be responsive visitors have a difficult time navigating your site from their mobile device, which accounts for XX% of all internet traffic.
5. Monitor website traffic. Your website will be successful if it adapts to what visitors are expecting. They best way to understand what visitors are expecting is to see how they are behaving on your website. Understanding which pages they visit and which links get the most clicks are indispensable. There are many free and premium tools available at all expertise levels to help you get started.
6. Add Lead Capture. Provide a way for visitors to enter their email address to be added to your contact list. You can simply ask for their email address or you can offer a free product or services in exchange for their email address. Growing your list provides you more opportunity to communicate to customers in the future.
7. Start a blog. A blog is the best way to create current and changing content to allow search engines and visitors to understand what you are about. It is a way to talk directly with potential customers selling them on your expertise and value. Remember that a blog does not have to be long, and can be published as little as once a month.
8. Add SEO Optimization. Search Engine Optimization (SEO) evokes many feelings in readers. Done correctly it is an honest way to optimize your site for what search engines are expecting. There are no short cuts that create long term and lasting results. Just understanding the basics and implementing a few best practices can go a long way.
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