Surveys are a great way to engage you current and potential customers. Getting the survey questions right is important if you want to get meaningful data from your survey. Yet, it is often difficult to come up with survey questions that are not confusing to you audience. Below are six different types of survey questions to be aware of with examples.
- Leading Question – this type of question encourages a desired answer.
Before: How would you rate the career of the famous actor Tom Cruise?
After: How would you rate Tom Cruise’s career?
- Limits Evaluation – this type of questions provide few choices to the person responding to the survey. It is better to have a scale of answers instead of only two choices.
Before: Are you satisfied or dissatisfied with our service?
After: Overall, how satisfied are you with our service?
- Too General – it is important that you write focused survey questions. Your audience will become disengaged if the questions are to general. The results will also provide little of any value.
Before: What suggestions do you have for improving Famous Crackers?
After: What suggestions do you have for improving the taste of Famous Crackers?
- Hard to compare results – when you are analyzing the data you want to be able to have actionable results. This is difficult with unfocused survey questions.
Before: What do you think of the product?
After: You found the product to be _____? (provide 3 or 4 choices)
- Double-barreled question – each survey question should have one goal or focus. It is confusing to your audience if you start asking more than one questions in a survey question.
Before: How would you rate the service and food at the fundraiser?
After: How would you rate the service at the fundraiser?
How would you rate the food at the fundraiser?
- Jargon – make your survey questions easy for your audience to understand. Everyone is busy and doesn’t have time to try and decipher what you are asking them in each question.
Before: How well did the PTA explain the CTA’s?
After: How well did the association explain the new bylaws?
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