Reducing your bounce rate is a concern for most businesses who pay attention to their analytics. In a previous blog post where we detail how bounce rate is measured we address that your acceptable bounce rate depends on your business. If the goal is to only provide information then a high bounce rate is acceptable. Yet if the goal is engagement marketing then the bounce rate needs to be as low as possible.
Google provides several great resources on what is bounce rate.
If you have determined that the goal of your website requires a low bounce rate there are 5 tips that you can implement before the end of the week that will start you on a path of lower bonce rate.
1. Provide a “related content” area
You spend a lot of time creating engaging and informative content. But if your visitors read the new post and click away from your site your bounce rate increases and, more importantly, you miss the opportunity to engage the visitor in other subjects.
By adding a “Related” area to your blog posts or web pages you increase the chance that the visitor will see a headline or picture that catch their attention and entice them to click to find out more. The most effective related content will list blogs or pages related to the content the visitor is viewing since you already know they are interested in the subject.
For WordPress sites there are several plugins that can improve the natural functionality within WordPress.
2. Make it easy to find what to do next.
Most visitors get to the end of a blog or page and think “That was great…now what”. The instinct is to click out of your site. A call to action on the page or within the blog post removes the doubt from the visitor of what you want them to do.
A call to action can be part of the theme and show up on all pages and blogs by default or it can be included in the text. Either way the goal is to never leave the visitor wondering how they can get more information and entice them to click to another part of your site for the engagement, decreasing the bounce rate.
3. Make Sure Pages Load In A Reasonable Amount Of Time
Visitors will wait only so long for a page to load. If they decide they have waited long enough they will click the back button increasing your bounce rate. There are many tips and tricks to increasing the load time including using cache, compressing pictures and files, and reducing the size of media.
Google provides a great tool to test the speed of your site and offers very details information to fix the issues it finds.
4. A Mobile Friendly Website
The odds of a visitor using mobile to view your website is growing by the day. If a visitor finds it too hard to navigate your site with their mobile device they will navigate away without engaging with your content.
Google provides another great tool to analyze the mobile-friendliness of a website. I also provide a short video tip on using browsers to find out how your site looks on mobile devices.
5. A Visually Appealing Website
There are a select number of verticals that need make their website visual appealing the number one priority. This includes artists, photographers, real estate, and other visual based businesses.
If your business is not visually based you still need to make sure your site is visually appealing. This include using a modern, proven theme, but it also entails planning your site so information can be easily found, using appealing colors and fonts, and using pictures appropriately.
Your site can not appeal to all users, but an effort needs to be made to make your site look appealing to most users.
These five tips are a start to reducing your bounce rate. Learn more about Search Engine Optimization and website management with our online courses, blogs, and video tips. Find out how we can help you by visiting out home page.
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