Whether you are just starting out or have been in business for a little while, it seems tempting to buy an email list. However, purchasing a list could get you started off on the wrong foot with your potential customers. You don’t have any credibility with your prospect and it could hurt your reputation and brand. Also you are not the only one buying that particular list and the list only identifies behaviors of the people on it. Many times the lists are compiled of people that are not your ideal customer. So how do you create your own email list? Below are three ways to get you can get started today.
1) Offer an incentive for people opting-in on your website or social media channels – Often time’s companies have many valuable resources listed on their website that they are giving away for free. Turn one of these assets into a free download for signing up for your list. Some ideas for your free download could be a How-to guide, video tutorial, or a getting started guide.
2) Make it easy for prospects to sign up for your email list – This one seems obvious, but I often see businesses who are not asking customers to sign up for their email list in more than one place. The following are some examples.
- at your register
- on your receipt
- in the signature of your regular email (such as gmail, or Outlook)
- on your website
- asking when someone calls your business
3) Use an email service provider (ESP) such as Constant Contact, Aweber, or Mailchimp – Using an email service provider will lessen your chance of your email landing up in your prospects spam folder. You can also brand your email communications to your website, use the analytics provided by these services to speak to your ideal client and keep you in compliance with the anti-spam laws.
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